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The effect of detergents on fabric handle
Author(s) -
TINSLEY ALISON,
BYRNE MICHAEL,
FRITZ ANNE
Publication year - 1991
Publication title -
journal of consumer studies and home economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 0309-3891
DOI - 10.1111/j.1470-6431.1991.tb00661.x
Subject(s) - semantic differential , grid , differential (mechanical device) , ideal (ethics) , computer science , differential effects , psychology , mathematics , social psychology , engineering , law , political science , medicine , geometry , aerospace engineering
The effect of detergent products on fabric handle was investigated by means of consumer responses. The use of a semantic differential grid enabled responses to be compared to an ‘Ideal’ handle. Differences were obtained between the products and evidence was obtained which suggests that the judgements on the semantic differential grid provide a valid estimate of the way people make judgements about the overall handle of towels.