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Measuring family member involvement in the consumer‐decision process
Author(s) -
MACDONALD E. SUSAN.,
CROWN ELIZABETH M.,
KIEREN DIANNE K.,
BADIR DORIS
Publication year - 1990
Publication title -
journal of consumer studies and home economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 0309-3891
DOI - 10.1111/j.1470-6431.1990.tb00055.x
Subject(s) - process (computing) , decision making , family member , decision process , observational study , psychology , process management , computer science , management science , marketing , business , medicine , economics , statistics , mathematics , family medicine , purchasing , operating system
The objective of this research was to develop and refine a methodology for measuring family member involvement in the consumer‐decision process. A process model of family consumer decisions was used as the conceptual framework. Four couples participated in the study. The multi‐method approach utilized to gather information about family decision‐making included both self‐report and observational techniques. Data were analysed descriptively by creating detailed profiles of each family's consumer‐decision process. Although the multi‐method, small n approach was found to be useful, refinements are suggested.