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Telecommunications deregulation and rural consumers: the impact on decision‐making
Author(s) -
CUDE BRENDA J.
Publication year - 1990
Publication title -
journal of consumer studies and home economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 0309-3891
DOI - 10.1111/j.1470-6431.1990.tb00049.x
Subject(s) - deregulation , service (business) , business , telephone survey , marketing , telecommunications service , telecommunications , economics , market economy , engineering
Deregulation of the U.S. telecommunications industry has made a major impact on the consumer decisions of both urban and rural telephone consumers. This article focuses on rural consumers and examines their relative satisfaction with local and long‐distance service, attitudes toward and knowledge about deregulation, and use of information in specific local service and equipment decisions. Implications for consumer educators are identified.