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Consumer demand for potatoes: at home and away from home
Author(s) -
McCRACKEN VICKI A.
Publication year - 1990
Publication title -
journal of consumer studies and home economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 0309-3891
DOI - 10.1111/j.1470-6431.1990.tb00044.x
Subject(s) - consumption (sociology) , tobit model , residence , quarter (canadian coin) , agricultural economics , consumer spending , affect (linguistics) , business , food away from home , market segmentation , product (mathematics) , value (mathematics) , economics , marketing , food consumption , demographic economics , geography , social science , philosophy , mathematics , linguistics , archaeology , sociology , computer science , keynesian economics , geometry , machine learning , econometrics , recession
Total U.S. consumption of potatoes has increased steadily over the past several decades, but significant changes have occurred in the way in which potatoes are consumed. This study identifies how socio‐demographic and economic factors affect potato consumption at home and away from home, using data from the spring quarter of the 1977–1978 USDA Nationwide Food Consumption Survey. Tobit estimates indicate that the impact of income and value of time as well as factors such as race, location of residence and household size and composition on consumption differed for potatoes consumed at home versus away from home and by specific potato product. These results suggest the importance of segmenting the market in analysing consumption behaviour and developing marketing programmes.