Premium
Price, quality, and grocery shopping behaviour
Author(s) -
VALENTIN ERHARD K.,
GRANZIN KENT L.
Publication year - 1990
Publication title -
journal of consumer studies and home economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 0309-3891
DOI - 10.1111/j.1470-6431.1990.tb00032.x
Subject(s) - linear discriminant analysis , preference , quality (philosophy) , grocery shopping , cluster (spacecraft) , business , marketing , advertising , grocery store , economics , microeconomics , computer science , artificial intelligence , philosophy , epistemology , programming language
Female grocery shoppers were segmented using cluster analysis; subsequently, segment profiles were developed using discriminant analysis. Identified shopper segments were found to distinguish clearly between various money‐saving tactics and to rely on such tactics to varying degrees. Also, they were found to differ in terms of preference, behavioural and demographic characteristics.