Premium
Consumer behaviour of children in primary school age
Author(s) -
ÖZGEN ÖZLEN,
GÖNEN EMINE
Publication year - 1989
Publication title -
journal of consumer studies and home economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 0309-3891
DOI - 10.1111/j.1470-6431.1989.tb00015.x
Subject(s) - purchasing power , purchasing , consumption (sociology) , order (exchange) , consumer behaviour , psychology , population , marketing , economics , business , sociology , demography , social psychology , social science , finance , keynesian economics
Most research on consumer behaviour is concerned with adult behaviour, because the purchasing power of a household lies predominantly with the adults. However, children do undertake the management of a certain amount of money at early ages, and the importance of children, obviously an integral part of the family, in overall family consumption has been increasing gradually. In order to help children become ‘conscious’ consumers, it would be most useful to treat them separately for the purpose of defining consumer behaviour. In this research, using a population of 300 pupils, in the age groups of 8–9 years and 11–12 years, from six primary schools of different socio‐economic levels, the consumption behaviour, behavioural forms of purchase and factors influencing such purchase forms of purchase forms of children have been studied.