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Food‐shopping behaviour in countries that are becoming industrialized
Author(s) -
MUSAIGER ABDULRAHMAN O.
Publication year - 1989
Publication title -
journal of consumer studies and home economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 0309-3891
DOI - 10.1111/j.1470-6431.1989.tb00004.x
Subject(s) - purchasing , nationality , business , marketing , advertising , geography , immigration , archaeology
Gulf states, including Bahrain, have experienced rapid social and economic changes, with the result that a great alteration in food‐shopping practices has occurred. This study was conducted to determine the food‐shopping behaviour in Bahrain, and its association with nationality. A sample of 207 adults was interviewed on the spot in 18 mojor supermarkets. The findings revealed that the main reason for purchasing from a supermarket was the location (27%). Bahraini consumers were less likely than non‐Bahrainis to purchase meat products, fruit and vegetables from a supermarket. Production and expiry date were the most important information read on the label of food products (40.3%). Wives made the major food‐shopping decision in 64% of non‐Bahraini consumers compared to 37% of Bahriainis. The study suggested that investigations on food‐shopping behaviour in this region are urgently needed for understanding the current situation of food marketing.