Premium
Fabric speciality stores: travel behaviour of female customers
Author(s) -
CARY RICHARD T.,
HATFIELDBELLINGER NANCY
Publication year - 1988
Publication title -
journal of consumer studies and home economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 0309-3891
DOI - 10.1111/j.1470-6431.1988.tb00486.x
Subject(s) - metropolitan area , advertising , phoenix , marketing , business , geography , archaeology
This consumer travel behaviour study examined (i) the distance female customers travel from their home to the fabric speciality store they most often shop in, and (ii) the effects of selected factors on the travel behaviour of these customers. The procedure was to select 10 fabric speciality stores at random in the Phoenix (Arizona) metropolitan area and have 25 female customers complete the questionnaire at each store. The 250 questionnaires were analysed by examining the distances the respondents travelled in various situations and by chi‐square tests to determine the relationships among the variables. The results indicated that the majority of respondents travelled 3 miles or less (oneway) from their home to the fabric speciality store they most often shopped in; however, the actual number of miles travelled in this situation was found to be dependent on the respondents' level of education. It was also found that many respondents were willing to travel farther than the distance from their home to the fabric speciality store they most often shopped in to (i) purchase a specific fabric; or (ii) seek a greater variety of fabrics and related items, lower fabric prices and helpful/knowledgeable salespeople.