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The family life cycle concept revisited: a need for new considerations
Author(s) -
POL LOUIS G.,
RADER CHARLES H.
Publication year - 1986
Publication title -
journal of consumer studies and home economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 0309-3891
DOI - 10.1111/j.1470-6431.1986.tb00117.x
Subject(s) - operationalization , value (mathematics) , variation (astronomy) , computer science , risk analysis (engineering) , sociology , management science , positive economics , economics , epistemology , business , philosophy , physics , machine learning , astrophysics
While the family life cycle concept is widely used in the consumer behaviour literature, its value for explaining variation in buyer behaviour is less than it could be. The major problems with the concept as presently used are that: (1) it was borrowed from sociology without any basic revisions for consumer behaviour use; (2) it is presently generally operationalized as a static classificatory scheme and therefore cannot account for changing family structure; and (3) researchers have failed to link family life cycle to the concept lifestyle ‐ another concept so crucial to explaining variations in buyer behaviour. The present paper focuses on these shortcomings and presents a model designed to make the concept more useful. Furthermore, a way of testing the model is offered. Data are presented which emphasize the need for any model to be able to incorporate the rapid change the American family is presently undergoing.