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The Asian community as a consumer group
Author(s) -
DENNISON E.,
MASOOD K.,
ROBINSON H.
Publication year - 1985
Publication title -
journal of consumer studies and home economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 0309-3891
DOI - 10.1111/j.1470-6431.1985.tb00453.x
Subject(s) - ethnic group , consumption (sociology) , newcastle upon tyne , population , geography , demography , socioeconomics , advertising , economic growth , sociology , business , economics , social science , economic history , anthropology
The Asian community represents a substantial market in the UK, yet is comparatively neglected by both researchers and manufacturers. A survey was conducted to investigate the consumption patterns of Pakistani families in Newcastle upon Tyne, and to highlight differences between this ethnic group and the native population.