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Consumer spending on designer jeans: an operant conditioning interpretation
Author(s) -
FOXALL GORDON R.
Publication year - 1985
Publication title -
journal of consumer studies and home economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 0309-3891
DOI - 10.1111/j.1470-6431.1985.tb00450.x
Subject(s) - plea , operant conditioning , interpretation (philosophy) , conditioning , psychology , economics , social psychology , computer science , mathematics , statistics , law , political science , reinforcement , programming language
The explanation of consumer spending on designer jeans in terms of classical conditioning is re‐examined in the light of an operant conditioning model. A plea is made for the rigorous use of behavioural explanations in consumer research.