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Use of intrinsic and extrinsic cues to assess textile product quality *
Author(s) -
HATCH KATHRYN L.,
ROBERTS JEANNE A.
Publication year - 1985
Publication title -
journal of consumer studies and home economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 0309-3891
DOI - 10.1111/j.1470-6431.1985.tb00103.x
Subject(s) - socks , quality (philosophy) , product (mathematics) , warranty , certification , textile , psychology , marketing , clothing , business , computer science , economics , management , mathematics , geometry , archaeology , epistemology , political science , law , history , computer network , philosophy
Use of intrinsic and extrinsic cues to assess quality of textile items was studied. Product‐knowledgeable subjects rated the quality of socks and sweaters and completed a questionnaire which asked how they judged quality. Subjects relied more on product information (intrinsic cues), i.e., compositional features and performance properties, to assess quality than on price and warranty/certification seals (extrinsic cues). Significance lies in increased understanding of the process involved in quality assessment of textile items in the marketplace.