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Consumer knowledge and electricity consumption
Author(s) -
CRAWSHAW A. J. E.,
WILLIAMS D.I.,
CRAWSHAW C. M.
Publication year - 1985
Publication title -
journal of consumer studies and home economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 0309-3891
DOI - 10.1111/j.1470-6431.1985.tb00099.x
Subject(s) - electricity , consumption (sociology) , sample (material) , rank (graph theory) , environmental economics , order (exchange) , business , key (lock) , energy (signal processing) , operations management , marketing , computer science , economics , statistics , engineering , finance , mathematics , electrical engineering , sociology , computer security , social science , chemistry , chromatography , combinatorics
Householders in all‐electric homes were asked to rank their electrical appliances in terms of annual running costs. By comparing this with an individually calculated ‘correct’ order, an assessment of their knowledge was made. On this meaure overall knowledge was good, but half the sample underestimated the running costs of key high‐energy using appliances (space heating, hot‐water, cooking). This specific lack of knowledge is critical, and was found to be correlated with higher bills.