Premium
CONSUMER INFORMATION SYSTEMS IN VIDEOTEX: DESIGN AND ACCEPTANCE
Author(s) -
GRUNERT KLAUS G.
Publication year - 1984
Publication title -
journal of consumer studies and home economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 0309-3891
DOI - 10.1111/j.1470-6431.1984.tb00092.x
Subject(s) - videotex , construct (python library) , product (mathematics) , computer science , information system , marketing , business , telecommunications , engineering , geometry , mathematics , electrical engineering , programming language
Comprehensive information about complex products with frequent product changes is delineated as an area where consumer information systems in videotex could be most promising. Four psychological principles for the design of such systems are presented and applied to construct an information system to support automobile purchases. Results from an empirical study show very favourable evaluations of this information system by videotex users. Several possible determinants of acceptance are discussed.