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AN ASSESSMENT OF FASHION AWARENESS OF FEMALES BASED ON SELECTED DEMOGRAPHIC FACTORS
Author(s) -
HORRIDGE PATRICIA E.,
KHAN SAMINA,
HUFFMAN KAREN ELISE
Publication year - 1981
Publication title -
journal of consumer studies and home economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 0309-3891
DOI - 10.1111/j.1470-6431.1981.tb00406.x
Subject(s) - marital status , residence , sample (material) , psychology , reading (process) , family income , demography , sociology , population , political science , economics , economic growth , chemistry , chromatography , law
A sample of 252 females was queried to determine the differences in fashion awareness. The study aimed to assess the fashion awareness of females as affected by the city of residence, by their reference to different selected fashion magazines, and the extent of fashion awareness existing among women based on the following variables: age, marital status, education, number of dependent children in the family, income, and courses taken relating to fashion. The study determined that fashion awareness of the participants was affected by fashion reading media, age, marital status, education, income, and courses taken relating to fashion. Fashion awareness was not affected by city size or number of dependent children in the family.