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A COMPARATIVE ANALYSIS OF ELDERLY PERCEPTIONS OF THE CONSUMER MOVEMENT *
Author(s) -
MASON J. BARRY,
BEARDEN WILLIAM O.
Publication year - 1981
Publication title -
journal of consumer studies and home economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 0309-3891
DOI - 10.1111/j.1470-6431.1981.tb00397.x
Subject(s) - disadvantaged , government (linguistics) , legislation , perception , population , business , marketing , population ageing , economic growth , economics , political science , psychology , environmental health , medicine , law , linguistics , philosophy , neuroscience
The decade of the 1970s witnessed the passage of an unparallelled amount of legislation designed to protect the needs of disadvantaged and low income consumers, characteristics which describe many members of the elderly population segment. This research was designed to assess elderly perceptions of the market‐place today and of the performance of businesses and government agencies in protecting and promoting their interest as buyers. The elderly, when compared to other population segments, showed a more negative attitude toward the accomplishments of the consumer movement and the role of businesses and government in protecting buyers than other population segments.