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MARKETING COMMUNICATION AND FOOD
Author(s) -
ROBINSON H.
Publication year - 1980
Publication title -
journal of consumer studies and home economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 0309-3891
DOI - 10.1111/j.1470-6431.1980.tb00357.x
Subject(s) - legislation , marketing , consumption (sociology) , asset (computer security) , business , marketing communication , food industry , consumer education , advertising , food marketing , food safety , political science , food science , sociology , law , social science , chemistry , computer security , computer science
The paper explores the role and significance of marketing communication in the consumption and sale of food products. Widely held assumptions are questioned, with the resulting implications that those involved in education, legislation or industry should take into account food communications effects, and consumer awareness of advertising and propaganda may be a valuable asset alongside knowledge of nutrition, food preparation, etc.