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Does the Averaged Evoked Response Encode Subliminal Perception? Yes. A Reply to Schwartz and Rem
Author(s) -
Shevrin Howard
Publication year - 1975
Publication title -
psychophysiology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.661
H-Index - 156
eISSN - 1469-8986
pISSN - 0048-5772
DOI - 10.1111/j.1469-8986.1975.tb00009.x
Subject(s) - subliminal stimuli , psychology , perception , unconscious mind , cognitive psychology , cognition , response bias , social psychology , neuroscience , psychoanalysis
An attempt by Schwartz and Rem (1975) to replicate a series of studies by Shevrin and coworkers purporting to show that the average evoked response encodes subliminal perception is found to be limited as a replication in a number of ways. Despite substantial departures in method and procedures Schwartz and Rem report a potentially confirmatory finding: AER cross correlations between different stimuli are significantly lower than for similar stimuli in an exposure level (3 msec) in which subjects fail to make an above chance verbal discrimination. In view of the important theoretical issues involved concerning the nature of subliminal perception and unconscious cognitive processes this cross correlation finding should be further investigated. Suggestions are made as to how this might be done.