Rare white‐flowered morphs increase the reproductive success of common purple morphs in a food‐deceptive orchid

Summary•  How floral colour polymorphism can be maintained in evolutionary time is still debated. In rewardless orchids, it is unknown whether rare white‐flowered morphs differ in scent chemistry from pigmented morphs, and whether such intraspecific variation in floral signals may have an impact on reproductive success. •  We compared the chemical composition of floral volatiles emitted by white‐ and purple‐flowered morphs of Orchis mascula , and recorded the fruit set of both colour morphs. We also used white ping‐pong balls to mimic white‐flowered morphs in field bioassays. •  We found that colour polymorphism was not associated with floral odour polymorphism. Surprisingly, when populations of purple‐flowered plants included a few white‐flowered individuals, the fruit set of the purple morph increased significantly (from 6 to 27%), while that of the white morph remained low. We obtained the same fourfold increase in fruit set when using ping‐pong balls as visual lures, demonstrating the association between colour variation and fruit set, and the key role of visual signals in pollinator attraction. •  Our results are incompatible with negative frequency‐dependent selection, a hypothesis invoked to explain colour polymorphism in other rewardless orchids. We propose several hypotheses to explain the maintenance of white morphs in O. mascula .