The Role of Rhetoric in a Dialogical Approach to Thinking

The central idea of the paper is that human thinking consists in a movement through which a person socially interacts with herself. Consequently, thinking does not offer the experience of a private refuge in the intimacy of the individual thinker's self‐knowing, but a field where multiple points of view interact by contesting, distancing, approaching, agreeing or disagreeing, one to another. Classical (Isocrates, 1929/1968) and contemporary (Billig, 1987) rhetorical approaches to thinking stress that both “inner” and “social” discourse are addressed to someone else, are determined by the anticipation of this audience, and both are interested in persuading it. In doing so, the discursive, rhetoric, and dialogic aspects of thinking become tied to argumentation. The paper tries to show, following the dialogical notion of discourse of Bakhtin (1986) and Vološinov (1929/1986) that, since every act of thinking consists in the raising of a point of view addressing another one and oriented by a particular interest, every stream of thought involves a rhetorical activity. A distinction between rhetoric and argumentation is proposed. On this basis, the rhetorical nature of thinking is discussed beyond argumentative discourse. Overall, this discussion contributes to a rhetorical approach to dialogism.