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Evangelizing the Environment: Decision Process Effects in Political Persuasion
Author(s) -
Djupe Paul A.,
Gwiasda Gregory W.
Publication year - 2010
Publication title -
journal for the scientific study of religion
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.941
H-Index - 71
eISSN - 1468-5906
pISSN - 0021-8294
DOI - 10.1111/j.1468-5906.2009.01493.x
Subject(s) - persuasion , politics , sustainability , social psychology , psychology , process (computing) , affect (linguistics) , identity (music) , statement (logic) , political science , public relations , law , computer science , aesthetics , communication , operating system , ecology , philosophy , biology
In the fall of 2004, the National Association of Evangelicals produced a statement advocating more resources to combat environmental degradation and promote environmental sustainability. We assess several possible mechanisms for this opinion change using data from a survey experiment. In particular, we test for the effects of group cues, identity, and a new cue—the decision‐making process—in which communicating the way a source went about making a decision can affect how other cues are utilized. In contrast to decades of research, we find that a group cue has little effect, while the process cue alters how in‐ and out‐group members think about environmental protection and the players involved in this political drama .