Culture and visual perception: Does perceptual inference depend on culture? 1,2

  Some perceptual cues carry information about the overall pattern of an object (holistic cues), whereas others carry information about the distinct parts of an object (part cues). Drawing on recent work on culture and cognition, the authors predicted that people with European‐American cultural backgrounds would be more capable of using part cues in perceptual inference than those with Asian backgrounds. No such cross‐cultural difference was expected for the ability to use holistic cues. In two studies, participants were presented with either one of the two types of cues and asked to infer the identity of the original objects. As predicted, in the part‐cue condition European‐American participants performed better than did Japanese (Study 1) and Asian‐American participants (Study 2). Also as predicted, there was no cultural difference in the holistic‐cue condition. The results were interpreted with reference to other related studies documenting reliable cross‐cultural differences in cognition.