New ways of believing or belonging: is religion giving way to spirituality? 1

In this article, the presence of alternative spirituality and practices within the general culture and their relationship to institutional religion are examined using national survey data collected as part of the 2001 Scottish Social Attitudes Survey. Alternative practices are found to divide into two groups of interests: concerns with personal well‐being and interest in divination. Better‐educated women are much more likely to engage with holistic practices associated with well‐being; a minority of younger, less well‐educated women are more likely to have found horoscopes, astrology, fortune‐telling and tarot ‘important in their lives’. Churchgoers find divination antithetical to religion while the use and salience of a range of holistic practices is as acceptable among churchgoers as it is among non‐attenders and the secular (once allowance has been made for the connections between putatively alternative practices, gender, age and education). This underscores a focus on personal well‐being rather than alternative spirituality in the consumption of holistic products and practices within the general culture. The study findings are used to assess claims for a spiritual revolution in modern Britain.