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Wild Plum: Novel particles of improved optical brightness and fluorescence
Author(s) -
Groathouse J.,
Barcena H.,
Gustafson C.,
Wilson M. V.,
Symonsbergen D. J.,
Lucas K. A.,
Holmes A. E.
Publication year - 2010
Publication title -
international journal of cosmetic science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.532
H-Index - 62
eISSN - 1468-2494
pISSN - 0142-5463
DOI - 10.1111/j.1468-2494.2010.00620_2.x
Subject(s) - fluorescence , brightness , physics , optics , biology
A novel compound named Wild Plum fluorescence blue, and has been synthesized to camouflage skin imperfections, addressing the market demand for an anti‐aging product. Wild Plum imparts optical brightness and fluorescence and can be used as an ingredient in cosmetic formulations. Skin appearance before and after application of Wild Plum compounds demonstrated an improved appearance of skin including a decreased number of wrinkles. When added to makeup, lotions, creams, and powders, Wild Plum conveys the glow of healthy youthful skin, replacing other costly or invasive alternatives such as cosmetic surgery.