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A Closer Look at Reactions to Realistic Recruitment Messages
Author(s) -
Reeve Charlie L.,
Highhouse Scott,
Brooks Margaret E.
Publication year - 2006
Publication title -
international journal of selection and assessment
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.812
H-Index - 61
eISSN - 1468-2389
pISSN - 0965-075X
DOI - 10.1111/j.1468-2389.2006.00330.x
Subject(s) - warrant , psychology , balance (ability) , social psychology , applied psychology , business , finance , neuroscience
Recently there has been a great deal of interest among consumer and behavioral judgment researchers on how immediate affective reactions influence overall evaluations. The current study seeks to determine whether immediate affective reactions to organizational attributes warrant the attention of recruitment researchers as well. Using a customized web‐based computer program that elicits immediate affective reactions to organizational previews, the study finds that overall evaluations of the organization are influenced more by the average intensity of immediate affective reactions experienced during the message than by the relative balance of positive and negative information contained in the message. Results suggest that practitioners using realistic information need to be more concerned about the average intensity of recipients' reactions than about the relative balance of positive or negative information.