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SOCIAL CHANGE: THE SEXUAL REVOLUTION *
Author(s) -
Greenwood Jeremy,
Guner Nezih
Publication year - 2010
Publication title -
international economic review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.658
H-Index - 86
eISSN - 1468-2354
pISSN - 0020-6598
DOI - 10.1111/j.1468-2354.2010.00605.x
Subject(s) - mores , premarital sex , sexual revolution , social change , human sexuality , social psychology , economics , demographic economics , demography , sociology , psychology , sexual behavior , political science , economic growth , gender studies , politics , law
In 1900 only 6% of unwed teenage females engaged in premarital sex. Now, three quarters do. The sexual revolution is studied here using an equilibrium matching model, where the costs of premarital sex fall over time due to technological improvement in contraceptives. Individuals differ in their desire for sex. Given this, people tend to circulate in social groups where prospective partners share their views on premarital sex. To the extent that society's customs and mores reflect the aggregation of decentralized decision making by its members, shifts in the economic environment may induce changes in what is perceived as culture.

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