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Business Planning for Higher Education Institutions
Author(s) -
Port Jim,
Burke Jacqueline
Publication year - 1989
Publication title -
higher education quarterly
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.976
H-Index - 42
eISSN - 1468-2273
pISSN - 0951-5224
DOI - 10.1111/j.1468-2273.1989.tb01500.x
Subject(s) - competition (biology) , order (exchange) , higher education , business , business system planning , business education , business management , strategic planning , public relations , management , process management , marketing , political science , economics , economic growth , business administration , finance , ecology , biology
Business planning is now an essential discipline for universities, polytechnics and colleges. Those which do not already have a corporate strategy will find they have to develop one in order to succeed in the new funding competition. The skills and attitudes required for successful business planning will have to be acquired and exploited alongside traditional academic strengths. In this article two management consultants who know higher education well explain how institutions can develop and benefit from a structured approach to business planning.