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Multi‐product Firms and Product Variety
Author(s) -
Caminal Ramon,
Granero Lluís M.
Publication year - 2012
Publication title -
economica
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.532
H-Index - 65
eISSN - 1468-0335
pISSN - 0013-0427
DOI - 10.1111/j.1468-0335.2011.00897.x
Subject(s) - variety (cybernetics) , product (mathematics) , product proliferation , order (exchange) , scope (computer science) , business , competition (biology) , new product development , industrial organization , product market , microeconomics , economies of scope , economics , commerce , product management , marketing , computer science , economies of scale , mathematics , incentive , finance , ecology , geometry , artificial intelligence , biology , programming language
We examine the role of multi‐product firms in the provision of product variety using the Chen–Riordan spokes model. In the presence of economies of scope, the equilibrium includes a small number of multi‐product firms that use their product range strategically in order to affect rivals' prices. We show that under some conditions, firms drastically restrict their product range in order to relax price competition, causing a substantial underprovision of variety. However, in general, product variety under multi‐product firms may be higher or lower with respect to both the first best and the equilibrium with single‐product firms.