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THE FORTUNE AT THE BOTTOM OF THE PYRAMID: ERADICATING POVERTY THROUGH PROFITS ‐ By C. K. Prahalad
Author(s) -
Carden Art
Publication year - 2008
Publication title -
economic affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.24
H-Index - 18
eISSN - 1468-0270
pISSN - 0265-0665
DOI - 10.1111/j.1468-0270.2008.864_4.x
Subject(s) - bottom of the pyramid , citation , pyramid (geometry) , poverty , management , business review , library science , advertising , economics , marketing , political science , business , computer science , law , mathematics , geometry