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ADVERTISING REGULATION AND CO‐REGULATION: THE CHALLENGE OF CHANGE
Author(s) -
Brown Andrew
Publication year - 2006
Publication title -
economic affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.24
H-Index - 18
eISSN - 1468-0270
pISSN - 0265-0665
DOI - 10.1111/j.1468-0270.2006.00628.x
Subject(s) - flexibility (engineering) , statutory law , business , advertising , regulator , control (management) , economics , political science , law , management , biology , biochemistry , gene
This article tells the story of how advertising, by leveraging the success of its self‐regulatory system, challenged the assumption that statutory control should remain for broadcast advertisements. Five years later a new, singular system exists with the flexibility to confront a changing media landscape. It has business support, regulator approval and consumer confidence.