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THE PACKAGE DEAL AND MICROSOFT
Author(s) -
Fulda Joseph S.
Publication year - 2005
Publication title -
economic affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.24
H-Index - 18
eISSN - 1468-0270
pISSN - 0265-0665
DOI - 10.1111/j.1468-0270.2005.00565.x
Subject(s) - microsoft office , computer science , microsoft excel , visual basic for applications , software engineering , programming language , operating system , computer graphics (images)
Recent legal action by the US and EU governments against Microsoft for alleged anti‐competitive practices neglects the fact that what the software company has done in packaging together its different products is standard practice in many areas of commercial and even personal life. Retailers, journal editors and even individuals seeking life partners offer package deals in which their most valuable products or attributes are packaged with their least valuable on a take‐it‐or‐leave‐it basis.