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ADVERTISING AND THE PROPENSITY TO CONSUME *
Author(s) -
Metwally M. M.,
Tamaschke H. U.
Publication year - 1981
Publication title -
oxford bulletin of economics and statistics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.131
H-Index - 73
eISSN - 1468-0084
pISSN - 0305-9049
DOI - 10.1111/j.1468-0084.1981.mp43003003.x
Subject(s) - citation , advertising , library science , computer science , business