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THE INTENSITY AND EFFECTIVENESS OF ADVERTISING
Author(s) -
MARCUS MATITYAHU
Publication year - 1970
Publication title -
bulletin of the oxford university institute of economics and statistics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.131
H-Index - 73
eISSN - 1468-0084
pISSN - 0140-5543
DOI - 10.1111/j.1468-0084.1970.mp32004004.x
Subject(s) - citation , advertising , computer science , information retrieval , library science , business