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Visual representations of gender and computing in consumer and professional magazines
Author(s) -
Cox Andrew
Publication year - 2009
Publication title -
new technology, work and employment
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.889
H-Index - 45
eISSN - 1468-005X
pISSN - 0268-1072
DOI - 10.1111/j.1468-005x.2008.00220.x
Subject(s) - iconography , representation (politics) , variation (astronomy) , continuation , psychology , sociology , computer science , visual arts , political science , art , politics , law , physics , astrophysics , programming language
Studies in the 1980s showed that advertising images of computers were gendered, with women relatively less represented, and shown with less empowered roles, problems or presented as sexual objects. This paper uses a mix of content and interpretative analysis to analyse current imagery in consumerist and professional society publications. It reveals the present variation and complexity of the iconography of computers and people across different domains of representation, with the continuation of gender bias in subtle forms.