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Segmentation Versus Integration: The Case of Non‐Homogeneous Groups
Author(s) -
Spiegel U.,
Templeman J.
Publication year - 2004
Publication title -
the manchester school
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.361
H-Index - 42
eISSN - 1467-9957
pISSN - 1463-6786
DOI - 10.1111/j.1467-9957.2004.00384.x
Subject(s) - segmentation , homogeneous , economics , microeconomics , consumption (sociology) , dimension (graph theory) , population , profit (economics) , demography , computer science , artificial intelligence , mathematics , sociology , social science , combinatorics , pure mathematics
The paper adds another dimension to the literature on bundling as a profit‐maximizing strategy. We compare policies of joint consumption and segmentation of a profit maximizer. In the case of positive social influences between two population groups ‘bundling’ is preferred to segmentation, while under negative symmetric inter‐group effects (based perhaps on race, religion, status etc.) segmentation is preferred. Our contribution lies in the examination of joint consumption versus segmentation under asymmetric inter‐group effects, with and without price discrimination. This can occur when non‐homogeneous groups share the same residency, school or other local public institutions.