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AEROBICS AS POLITICAL MODEL AND SCHOOLING
Author(s) -
Schatzki Theodore R.
Publication year - 1994
Publication title -
journal of social philosophy
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.353
H-Index - 31
eISSN - 1467-9833
pISSN - 0047-2786
DOI - 10.1111/j.1467-9833.1994.tb00317.x
Subject(s) - capitalism , consumption (sociology) , reproduction , politics , production (economics) , sociology , political economy , political science , social science , neoclassical economics , aesthetics , economics , law , art , ecology , macroeconomics , biology
Among the theses promulgated by the Frankfort School theorists during the forties and fifties was the decline of the individual under contemporary capitalism. The chief agent of this decline was identified as the culture industry, which served the reigning system by integrating people into its particular regime of production, reproduction, and consumption. By dominating minds, homogenizing behaviors, and normalizing tastes, this industry prepared people for capitalist toil. In so doing, it also obstructed the flowering of individuality. Individuality, if it were possible any longer, could henceforth be found only among the “captains” of capitalism in charge of the system. In fact, however, these captains were equally captive. The future of the individual thus seemed sealed.