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Creative English and public relations in Hong Kong
Author(s) -
PEIRSONSMITH ANNE,
BHATIA VIJAY J.,
BREMNER STEPHEN,
JONES RODNEY H.
Publication year - 2010
Publication title -
world englishes
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.6
H-Index - 49
eISSN - 1467-971X
pISSN - 0883-2919
DOI - 10.1111/j.1467-971x.2010.01679.x
Subject(s) - perception , socialization , public relations , currency , sociology , public service , english language , political science , linguistics , psychology , social science , neuroscience , philosophy
This paper investigates employer perceptions of the nature and importance of the English language in public relations agencies in Hong Kong. Based on in‐depth interviews with senior managers from eight Hong Kong‐based public relations companies, it examines how the linguistic currency of English is used collaboratively in creative organizations. Findings suggest that English is used as the common language among transnational public relations work teams and the clients that they service. It is also used as a creative resource for facilitating collaboration, staff development and socialization into corporate and professional cultures.