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A genre‐based approach to ESP materials
Author(s) -
BHATIA VIJAY K.
Publication year - 1991
Publication title -
world englishes
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.6
H-Index - 49
eISSN - 1467-971X
pISSN - 0883-2919
DOI - 10.1111/j.1467-971x.1991.tb00148.x
Subject(s) - interpersonal communication , business english , business communication , perspective (graphical) , context (archaeology) , genre analysis , government (linguistics) , process (computing) , english for specific purposes , computer science , sociology , linguistics , knowledge management , pedagogy , social science , communication , history , artificial intelligence , philosophy , archaeology , operating system
A genre‐based approach to discourse analysis has great potential for the teaching of English for specific purposes (ESP), particularly for the teaching of business writing, where communicative intentions and strategies used to realize such intentions, in the context of complex interpersonal relations between the participants involved in the communication process, are considered very crucial. This paper takes the communicative intentions of the writer of a particular type of business letter as the basis for its analysis as a genre and claims that this perspective will allow ESP practitionersi to teach business writing more effectively and economically. This paper demonstrates the process by taking examples from the UNDP‐Government of Singapore Project in Meeting the Needs of Business and Technology , where an attempt has been made to analyse authentic business letters as a genre to derive pedagogically utilizable insights and use them in the design of self‐access English for business and technology materials for tertiary levels in Singapore.