Premium
Coke or Pepsi?
Author(s) -
Levine Maita,
Rolwing Raymond H.
Publication year - 1993
Publication title -
teaching statistics
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 0.425
H-Index - 13
eISSN - 1467-9639
pISSN - 0141-982X
DOI - 10.1111/j.1467-9639.1993.tb00244.x
Subject(s) - coca cola , statistics , mathematics , econometrics , advertising , business
Summary A binomial experiment dealing with a volunteer's ability to distinguish Coca‐Cola from Pepsi‐Cola is used to introduce the concepts of hypothesis testing and Type I and Type II errors.