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Statistiek en Marktanalyse: Inleiding tot de Statistische Dag 1957
Author(s) -
Kohnstamm G. A.
Publication year - 1957
Publication title -
statistica neerlandica
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.52
H-Index - 39
eISSN - 1467-9574
pISSN - 0039-0402
DOI - 10.1111/j.1467-9574.1957.tb00019.x
Subject(s) - subject (documents) , raw data , computer science , operations research , econometrics , statistics , mathematics , library science
Summary It is only seldom that one can collect sufficient statistical data to effect concrete market researches asked for. Therefore the main problem for the market analyst is on the one hand how to obtain, with reasonable efforts, the figures he needs, and on the other hand, how to arrange them in such a manner that it is possible to deduce from them conclusions that form reliable “tools for management”. After a preliminary speech to introduce the subject of the “Statistische Dag”, the author treats some market‐research problems with which a Netherlands exporter of raw materials for the textile industry has to contend.