Premium
The Indonesian consumer market for clothing: Institutions, firms and organizational behaviours
Author(s) -
Hassler Markus
Publication year - 2006
Publication title -
singapore journal of tropical geography
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.538
H-Index - 42
eISSN - 1467-9493
pISSN - 0129-7619
DOI - 10.1111/j.1467-9493.2006.00250.x
Subject(s) - clothing , competitor analysis , indonesian , business , commodity , marketing , commodity chain , industrial organization , commerce , production (economics) , economics , linguistics , philosophy , macroeconomics , archaeology , finance , history
The clothing industry is widely cited as an industrial sector that is embedded primarily in buyer‐driven structures of global commodity chains in which retailers and brand‐name companies, rather than manufacturers, are the key driving forces. Analysis of clothing production systems within the commodity chain literature, however, has been predominantly Western‐centric, with little emphasis on similarities and/or differences between competitors in different institutional and societal contexts. Therefore, this paper explores the ways in which international and domestic clothing brand‐owners compete for market shares within Indonesia. The analytical focus includes important issues such as the influence of the regulatory policy framework on firm‐specific behaviour as well as applied marketing strategies within individual fashion segments.