Knowing and Not Knowing: The Internet and Political Information

Information is an essential element in meaningful decision making. In order to make qualified democratic decisions, correct political information is required. Even though indirect democracy is mainly based on decisions taken by elected representatives, citizens need to possess relevant information on politics and understand the rules of the political game in order to cast a meaningful vote. Recently, demands for more direct and participatory democracy in mature democracies have intensified the debate on politically sophisticated versus ignorant citizenry. This article focuses on the interplay between the use of the Internet and political knowledge. First, the role of the Internet in acquiring politically relevant information is deciphered. Second, an applied test of the virtuous circle hypothesis is carried out. It suggests that the most motivated citizens are also most likely to use the political opportunities of the Internet. Therefore, a third research question is examined: Does the obtained political information accumulate into higher political knowledge levels among the Internet users? The data consist of the national election study of 2003 in Finland. The results show that the role of the Internet in seeking political information is still limited. Even so, a distinct group of citizens who seek political information on the Internet can be identified. This group of ‘modern political citizens’ is rich in political information in many ways. Thus a virtuous circle does seem to exist. On the other hand, the data indicate that Internet use itself increases political knowledge only to a marginal degree when other variables are controlled for.