Distinguishing social and individual psychology

.— The problem analyzed is how (according to what rules) to disentangle social and individual aspects in, e.g., an act of communication. Taking as point of departure the everyday fact that social relationships as well as individuals may be assessed across variables, an attempt was made to classify variables as either social or individual. It was found, however, that they seem to be distributed along a continuum from individual via relational to social variables; that all variables seem to have both a social and an individual aspect; and that they may be classified along a continuum accordning to how easily they can be made socially relevant or salient. Instead of concluding either that a social psychology proper is impossible, since all variables can be ascribed to the individual(s), or that we are dealing only with social psychology, since all variables have a social potential, a pragmatic solution may be to make clear at each stage of research from which perspective, the social or the individual, one is exploring the variable in focus.