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BINOCULAR RIVALRY AS A FUNCTION OF INCONGRUITY IN MEANING
Author(s) -
Ono Hiroshi,
Hastorf Albert H.,
Osgood Charles E.
Publication year - 1966
Publication title -
scandinavian journal of psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.743
H-Index - 72
eISSN - 1467-9450
pISSN - 0036-5564
DOI - 10.1111/j.1467-9450.1966.tb01356.x
Subject(s) - binocular rivalry , psychology , rivalry , semantic differential , stimulus (psychology) , cognitive psychology , social psychology , perception , visual perception , communication , neuroscience , economics , macroeconomics
This is the third of a series of three papers dealing with semantics of facial expressions. The purpose of this experiment was to determine whether the ratings of two stimulus inputs on semantic differential scales would predict the experience of binocular rivalry. The stimuli used were five full‐face photographs of a man expressing different emotions. These stimuli were rated on the semantic differential and all possible pairs of these stimuli were used as stereograms. It was hypothesized that semantically incongruous stimulus inputs would lead to binocular rivalry and that congruous ones would lead to an absence of rivalry. The hypothesis was supported.

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