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The Impact of Social Comparisons on Reciprocity *
Author(s) -
Gächter Simon,
Nosenzo Daniele,
Sefton Martin
Publication year - 2012
Publication title -
the scandinavian journal of economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.725
H-Index - 64
eISSN - 1467-9442
pISSN - 0347-0520
DOI - 10.1111/j.1467-9442.2012.01730.x
Subject(s) - reciprocity (cultural anthropology) , referent , reciprocal , economics , wage , social comparison theory , social preferences , microeconomics , social psychology , social exchange theory , labour economics , psychology , linguistics , philosophy
In this paper, we investigate how social comparison information about referent others (i.e., learning what similar others do, and how they are treated) affects reciprocal relationships. Using three‐person gift‐exchange games, we study how employees’ reciprocity towards an employer is affected by pay comparison information (what co‐workers earn) and effort comparison information (how co‐workers perform). We find strong evidence of the effects of effort comparison: employees are more willing to reciprocate by choosing high effort in response to a high wage if they observe others doing so. In our setting, we find somewhat weaker evidence of the effects of pay comparison.