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Are Younger Cohorts Demanding Less Fresh Vegetables?
Author(s) -
Stewart Hayden,
Blisard Noel
Publication year - 2008
Publication title -
applied economic perspectives and policy
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.4
H-Index - 49
eISSN - 2040-5804
pISSN - 2040-5790
DOI - 10.1111/j.1467-9353.2007.00391.x
Subject(s) - agricultural economics , demographic economics , business , demography , economics , sociology
The demand for vegetables is expected to increase with trends in the population of the United States. For example, having a college education increases demand, and more Americans are completing college. However, the possibility of a cohort effect has not been considered. A cohort includes people born in the same year, and is similar in concept to a generation. Using data collected over more than twenty years, we find younger cohorts spend less money on fresh vegetables for at‐home consumption than their older counterparts do. These effects will decrease demand over time. Changing cooking habits may explain this effect.