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Consumer Behavior, Public Policy, and Country‐of‐Origin Labeling
Author(s) -
Lusk Jayson L.,
Brown Jason,
Mark Tyler,
Proseku Idlir,
Thompson Rachel,
Welsh Jody
Publication year - 2006
Publication title -
applied economic perspectives and policy
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.4
H-Index - 49
eISSN - 2040-5804
pISSN - 2040-5790
DOI - 10.1111/j.1467-9353.2006.00288.x
Subject(s) - business , public policy , consumer behaviour , marketing , public economics , advertising , economics , economic growth
Recent work by agricultural economists has failed to adequately identify why consumers desire country‐of‐origin labeling, a key piece of information needed to determine whether a market‐failure exists. This paper brings to the attention of agricultural economists a sizable body of literature on country‐of‐origin effects from the marketing and business disciplines. Based on this literature, we draw a distinction between several consumer motivations for origin labels and we identify which of these is cause for public policy. We propose several research questions that require answers if the consequences of country‐of‐origin labeling policy are to be fully understood.