Premium
Internet and E‐Commerce Adoption by Agricultural Input Firms
Author(s) -
Henderson Jason,
Dooley Frank,
Akridge Jay
Publication year - 2004
Publication title -
applied economic perspectives and policy
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.4
H-Index - 49
eISSN - 2040-5804
pISSN - 2040-5790
DOI - 10.1111/j.1467-9353.2004.00196.x
Subject(s) - agriculture , business , e commerce , the internet , marketing , commerce , agricultural economics , industrial organization , economics , computer science , geography , world wide web , archaeology
By 1999, most agricultural input firms used company Web sites and adopted some type of Internet strategy. However, far fewer engaged in e‐commerce with most activity occurring with suppliers (channel partners) rather than with end customers. Firms perceiving greater logistics and inventory management gains were more engaged in e‐commerce activity. The ease of information access, more product choices, easier product comparisons, and improved buying convenience were expected to support farmer e‐commerce adoption. However, firm managers indicate that a key to expanding farmers' e‐commerce activity is the ability to build personal relationships over the Internet that satisfy farmers' service needs.