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Colorado Crop to Cuisine
Author(s) -
Thilmany Dawn D.
Publication year - 2004
Publication title -
applied economic perspectives and policy
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.4
H-Index - 49
eISSN - 2040-5804
pISSN - 2040-5790
DOI - 10.1111/j.1467-9353.2004.00188.x
Subject(s) - crop , agricultural economics , business , agroforestry , economics , geography , forestry , environmental science
Direct marketing opportunities are experiencing renewed interest across the country as small or specialized agricultural producers look for appropriate distribution strategies for their niche and value‐added products. This, together with continued growth in the food service industry, led to interest in and development of a Northern Colorado producer direct marketing effort targeting chefs. This case study details the early stages of development for this project, its marketing successes and the constraints and limitations that continue to challenge its economic feasibility.