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Design‐driven laboratories: organization and strategy of laboratories specialized in the development of radical design‐driven innovations
Author(s) -
Dell'Era Claudio,
Verganti Roberto
Publication year - 2009
Publication title -
randd management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.253
H-Index - 102
eISSN - 1467-9310
pISSN - 0033-6807
DOI - 10.1111/j.1467-9310.2008.00541.x
Subject(s) - principal (computer security) , knowledge management , business , tacit knowledge , studio , marketing , process management , computer science , telecommunications , operating system
Nowadays, consumers are paying increasing attention towards the socio‐cultural aspects of products. For this reason firms must consider the need for linguistic and semantic innovations as well as technological and functional innovations. Historically, the knowledge needed for each kind of innovation has been separately developed and interpreted: while technological knowledge is developed by industrial R&D centers, the knowledge about socio‐cultural trends is often tacit and developed by design studios and marketing agencies. The paper analyzes nine in‐depth case studies about companies that develop radical design‐driven innovations for the household environment. It aims to identify the principal characteristics of the companies' R&D organizations [their design‐driven laboratories (DDL)]. It introduces a classification of DDL that reveals how specific organizational characteristics might facilitate different innovation strategies.